Advanced Public Speaking

Quality Standards for Advanced Public Speaking

[1] The student shall demonstrate the ability to identify definitions of the terms and phrases:  action,   advising,   affects,   Aggression,   aims,   appeals to pity and Guilt,   apprehension,   artifacts,   associative networks,   attitude,   Authoritarianism,   autonomy,   awareness,   babble,   bait and switch tactic,   behaviors,   belief,   bolstering,   brainwashing,   Brand loyalty,   Celebrity power,   central processing,   Central route to parallel processing,   central route,   centrality,   coercion,   Cognition,   Cognitive dissonance,   commitment,   communicating,   compliance gaining,   Composure,   conformity,   connotative,   conscious,   constraints,   context,   convincing,   correlation,   Creating,   credibility,   Culture,   deception,   deindividuation,   Demographic,   denial,   denotative,   differentiation,   disposition to respond,   disrupt then reframe,   Distraction,   Dogmatism,   dominance,   door in the face,   doublespeak,   dynamism,   education,   effects of perceived benefits,   effects,   ego-involvement,   elaboration,   elaboration,   emblems,   epistemological weighTing,   ethics,   ethnicity,   ethnocentrism,   ethos,   euphemism,   Evaluation of outcome,   explicit,   external justifications to counter attitudinal advocacy,   extinguishing,   Factor Analysis,   Fear appeals,   Foot in the door,   Foot in the mouth,   forced compliance,   Forewarning,   four factor model,   Free will,   Gender,   goals,   goodwill,   Halo effect,   Haptics,   hedonistic,   Heuristic,   high involvement,   hook,   humor as social proof,   humorous appeals,   hypothesis,   iconicity,   identification,   illustrators,   image-orientated advertising,   Implicit,   inconsistency,   indexicality,   indoctrination,   influence,   inoculation,   inspiration,   Instrumentality,   intentionality,   intentions,   Interpersonal deception theory,   interpersonal settings,   intimacy,   intrapersonal,   involvements,   kinesics,   Labeling,   Language intensity,   language expectancy theory,   likelihood model of persuasion,   Likert scale,   logos,   lowball,   manipulation,   meaning,   meta-analysis,   modifying,   modifying,   motivations,   Multidimensional construct,   Opinion leaders,   opinions,   ordering,   paralinguistics,   Passiveness,   pathos,   peer pressure,   peripheral cue,   peripheral route,   Persistence of attitude,   personal benefits,   Persuasion,   Physiological measures,   position,   pre-giving,   primacy,   process,   Propaganda,   Proxemics,   psychological consistency,   receiver,   recency,   reframe,   reinforcement theory,   reinforcing,   relational consequences,   repetition,   resistance,   rights,   self image,   self report scale,   Semantic differential scale,   sender,   Sequential persuasion,   sloganeering,   Sociability,   Social comparison Theory,   Social influence model,   Social loafing,   Social proof,   sponsorship,   Standardized,   Structuring,   subjective norm,   Subliminal persuasion   symbolic,   syntactic interdeterminacy,   systematic model of persuasion,   that’s not all,   Theoretical frameworks,   theory of reasoned action,   tool,   transcendence,   Trustworthiness,   value,   visually oriented,   vividness,   warmth appeals  

[2] The student shall demonstrate the ability to produce, evaluate, and use material reflective of:a model of the scope of persuasion,  a working definition of persuasion,  Aims and Goals of Persuasion,  anxiety and persuasibility,  appeals to pity or grief, attitudes as associative networks,  capitalizing on inconsistency,  celebrity selling power,  cognitions and the process of deception detection,  cognitive complexity and need for cognition,  cognitive dissonance and buyer’s remorse,  cognitive dissonance and commitment,  cognitive dissonance and counter-attitudinal advocacy,  cognitive dissonance and self-image,  cognitive inconsistency,  compliance gaining research,  compliance of strangers and intimates,  conformity and persuasion connotative and denotative meaning,  creating rather than selecting credibility and image management,  credibility as a peripheral cue,   credibility as a situational/contextual phenomenon,   demographic variables and persuasion,  detecting deception,  dogmatism,  dual process models of persuasion, effects of perceived benefits,  ego-involvement,  esoteric forms of persuasion,  Ethical Concerns about the use of persuasion,  euphemisms and doublespeak,  facework,  factors that influence detection,  familiar phrases,  fear appeals,  fear level,  forced compliance and external justifications, humor and credibility,  humor and gender,  humor as an indirect form of influence,  humor as social proof,  humorous appeals,  iconicity,  image-oriented advertising,  implicit and explicit conclusions,  impression management,  indexicality,  ingratiation,  inoculation - message-sidedness - and forewarning,  interpersonal credibility,  intrinsic versus extrinsic motivation, language intensity,  limiting criteria for defining persuasion,  logical and emotional appeals,  manufacturing favorable images and associations,  marketing inconsistency,  marketing strategies,  methods of maintaining consistency,  mixed emotions,  negative attitudes toward attitude scales,  Opinion leaders,  persuasion and aggression,  physiological measures of attitudes,  political correctness,  power – legitimacy - and politeness, powerless language,  primary and secondary goals primary dimensions of credibility,  problems facing compliance research,  problems with typology,  profanity and persuasion,  psychological and communication states and traits,  psychological consistency,  pure versus borderline cases of persuasion,  quantity versus quality of arguments,  relatedness of humor,  repetition and mere exposure,  roundabout methods of measuring attitudes,  secondary dimensions of credibility,  self-disparaging humor,  self-esteem persuasibility,  self-monitoring,  sex appeals,  sloganeering,  sponsorship,  standardized self-report scales,  strategies for enhancing one’s credibility,  syntactic indeterminacy,  telling lies,  the “it depends” of compliance gaining,  the context of persuasion,  the effects of vividness,  the extended parallel process model,  the factor analytic approach to credibility,  the inner peace of consistency,  the motive colors the means the persistence of attitudes,  The pervasiveness of persuasion,  the power of labeling,  the sleeper effect,  the whys of conformity,  theoretical frameworks,  Two criticisms of persuasion,  ultimate terms,  variables related to conformity,  visual persuasion,  visually oriented self-report scales,  warmth appeals     

[2] The student shall demonstrate the ability to design, produce, and evaluate Unique opinionaires and opinionaire analyses. 

[3] The student shall demonstrate the ability to design, present, and evaluate a Unique informative speech, humorous speech, persuasive speech, and final speech that is reflective of their opinionaire analyses.

[3] The student shall demonstrate the ability to present unique speeches that incorporate the qualities of good speech practices as shall be defined by personalized critique sheets that shall be produced by the instructor.